New Changes to E-Commerce Regulations
This past October, a specific chapter was included in the Law to Promote Competition and Effective Defense of Consumers Regulations, in connection with “Consumer Protection in the context of E-Commerce”. The main areas affected by this reform are the following:- Advertising on websites: There is now a list of mandatory information that must be included on every online shopping site.
- Identification of advertising:All online advertising must be identified as such, and it’s required to mention the name of the advertiser. This directly affects the use of influencers, or the like.
- Acceptance of obligations (opt-in mechanisms):The way in which consumers accept an online agreement must be made in an express and informed manner, without the possibility of including pre-selected check boxes.
- Purchase confirmation:Once the sale has been made, it is an obligation to send the consumer a voucher slip/proof of purchase via email.
- Complaints and customer feedback: All electronic means must include a free mechanism for consumers to send complaints and to receive customer feedback. Likewise, a mechanism to receive and publish customer reviews regarding the completed transactions must be included and made visible (including negative opinions).
- Information and security:To send electronic communications on behalf of the business to clients, previous consent must be obtained from the consumers. Moreover, there must be a secure means (and it must be informed to consumers) to make transactions and payments, as well as a certifying entity in charge of information security management. The information must be treated confidentially and respecting the Law on Protection of Personal Data, and the General Law on Telecommunications.
Autor:
BLP.
