Social media represent new challenges for those of us who work in the field of Intellectual Property. The unauthorized use of trademarks and their counterfeiting occur today in an environment that requires a different approach. Social media, and particularly Instagram is the new “go to location” for the promotion and development of brands, through full interaction with consumers…
Tag Archives: Orlando Cardoza
Throughout history it has been demonstrated that crises, with all their negative elements, bring forth positive side effects too. The financial crisis of 2008, caused by the collapse of the Real Estate bubble in the United States, had as a side effect the rise of Airbnb and Uber, whose popularity surged from the people’s need to procure other…